How Social Media is Changing the Way Small Businesses Communicate
It all begins with an idea.
Social media has become the leading form of marketing for many small businesses. Apps and platforms such as Instagram and Facebook have made it easier to reach customers or clients. That direct connection to consumers has allowed small businesses to thrive and create communities that generate sales. Social media can convert audience members into consumers by piquing their interest with appealing presentations (Elrefe and Nuseir, 2023). These appealing presentations can be visual, personalized content, storytelling, and call-to-action buttons.
Once the content is created, its effectiveness can be measured through engagement. Engagement is tracked by viewing the shares, likes, clicks, impressions, comments, and reach (Elrefe and Nuseir, 2023). Tracking engagement will vary from platform to platform.
In addition to the research points mentioned above by Elrefe and Nuseir, an article completed by Pop of Culture Lagos on LinkedIn shared several positive outlooks on social media's impact on small businesses. Pop of Culture Logas states that social media has the possibility of increasing (1) brand visibility, (2) enhanced customer engagement, (3) Cost-effective marketing, (4) increased website traffic, and (5) improved market research.
Brand visibility starts with creating that social media account. The first step is to open that application or platform and put your business name there. Enhanced customer engagement is as simple as responding to customers’ inquiries or feedback on the platform. Cost-effective marketing allows small businesses to reach their target audience at a reduced rate. Firms and small businesses can increase their website traffic through the call-to-action strategies found on some social media platforms. Utilizing certain call-to-action buttons, such as sharing, can lead to the potential interest of a new audience and sales. The analytics and data provided on professional dashboards can be vital to improving market research and understanding consumers' and audiences' needs. By studying the dashboard and creating market research, a business can gain insights into its customers' preferences and behaviours (Pop of Culture Lagos, 2023).
To conclude, social media platforms are not going anywhere, and businesses that allow themselves to appear authentically online with honest content have the opportunity to build a long-lasting and financially successful community.
If you made it this far, thank you. I hope you found this article helpful. To read the sources mentioned in this post please see the links below.
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